The time is now

Swatch.

In the 1980’s, Swatch pioneered the world’s first plastic watch composed of just 51 parts. A clever design and automated assembly made the watch accessible to millions of people. Under the leadership of Dr. Nicolas G. Hayek (1928–2010), the innovative Swiss brand took flight.

Today, Swatch Group is the largest manufacturer of watches in the world, housing 17 brands, including luxury titans, Breguet, Blancpain, Jaquet Droz, Glashütte-Original and Omega.

Swatch Group continues to be an innovator, filing 209 patents in 2022. The company strives to preserve the mark of its  products being 100% swiss made, using over 60% of materials sourced locally and re-cycled materials as far as possible.

The classic beauty and functionality of the Swatch shines.  The brand sits among the legendary houses that are forever cool and incomparable, such as Lacoste, Converse, Vans and Levi’s.

With colour and pattern at the heart of the aesthetic, the only problem is choosing which model one likes the most.

A swatch is unrivalled, and the time is now.

How do you wear your’s?

© All rights reserved. Lifestyle Copywriters, Ltd. August 8, 2023.

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